I Went Looking for Bigfoot. Apparently, He Had My Business Plan.

December 26, 2025

Somewhere between chasing success and following strangers on the internet, I realized I was hunting for something I couldn't even describe.

I've got a question.

Has anybody actually found Bigfoot?

Because people have been searching for this hairy bastard for decades.

Blurry photographs. Questionable footprints. Entire documentaries featuring grown adults wandering around forests with expensive cameras.

And every single time, somebody announces they've found evidence.

Then you look at the photograph.

Girl, that's a tree.

But I have to admire the dedication.

People will spend years searching for something they've never seen, convinced that the next expedition will finally deliver the proof they've been waiting for.

Which brings me to entrepreneurship.

Because some of y'all are out here chasing success like it's Bigfoot.

And if we're being fair, I've spent enough time in the entrepreneurial wilderness to recognize the behavior.

The Entrepreneurial Bigfoot Expedition

You know how this goes.

Somebody announces they've discovered the secret to making six figures.

Another person has a revolutionary business framework.

And somebody else has apparently cracked the algorithm for the 97th time this month.

Suddenly, everybody's buying binoculars.

Except our binoculars are online courses, business coaching programs, software subscriptions, and whatever somebody on social media insists we absolutely need.

We follow the footprints.

We study the evidence.

We purchase the equipment.

And when the promised results don't materialize, we assume we must have missed something.

Perhaps we need another course.

Maybe a different strategy.

Or possibly a $997 masterclass featuring a woman who made six figures teaching other people how to make six figures.

At some point, I have questions.

Where exactly is everybody going?

And why are we all following somebody who hasn't shown us the damn creature?

Breaking News: Bigfoot Has a Personal Brand

Here's what makes the whole thing particularly entertaining.

Every few months, the definition of success seems to change.

First, everybody needed a website.

Then we needed a massive social media following.

Then we needed to launch digital products, create passive income, start a podcast, and become experts in seventeen different subjects.

And apparently, if your content doesn't go viral, you might as well pack your bags and return to civilization.

It's exhausting just describing it.

The problem is that when you're constantly looking for the next opportunity, you can spend an extraordinary amount of time preparing to do something without actually doing much of anything.

You're researching.

Comparing.

Watching tutorials.

Collecting strategies.

Meanwhile, the business you already have is sitting there waiting for your attention.

Imagine spending six months researching the perfect hiking boots and never actually going hiking.

Congratulations.

You've successfully become an expert in footwear.

Bigfoot remains unimpressed.

What Exactly Are We Looking For?

I think this is where things get interesting.

When somebody says they want to be successful, what does that actually mean?

More money?

More freedom?

A bigger business?

The ability to take a Tuesday afternoon off without feeling guilty?

Because those are very different destinations.

And if you haven't decided where you're going, it's remarkably easy to follow somebody else's directions.

That's how people end up pursuing businesses they don't particularly enjoy, buying things they don't need, and comparing themselves to people whose circumstances they know absolutely nothing about.

Somebody else's version of success might involve managing a team of twenty employees.

Mine might involve making excellent money without having twenty people asking me questions before I've finished my coffee.

Neither requires the same business model.

So why would we follow identical instructions?

Meanwhile, Your Actual Business Is Waiting

Think about how much time we spend searching for answers.

There's always another video to watch.

Another expert to follow.

Another strategy to investigate.

And don't get me wrong. I love learning.

But eventually, you have to do something with all that information.

You have to develop an offer.

Find people who need what you're selling.

Deliver excellent work.

Build relationships.

And give yourself enough time to discover whether your approach actually works.

That's the part people don't always find particularly exciting.

Because building a business involves a surprising amount of repetition.

You do the work.

You learn something.

You improve.

Then you do it again.

Nobody's making a dramatic documentary about somebody consistently delivering excellent client work for eighteen months.

Where's the suspense?

Where's the mysterious creature?

Where's the man whispering into a night-vision camera?

Unfortunately, the most useful parts of entrepreneurship don't always make particularly entertaining television.

Plot Twist: You Might Be the Damn Bigfoot

Here's something worth considering.

What if the thing you've been searching for is actually the value you already possess?

Your experience.

Your skills.

Your perspective.

Your ability to solve problems.

The things you've learned from making mistakes and figuring out how to do something better.

You could spend years studying how somebody else built their business without ever fully appreciating what makes your own work valuable.

And I'm particularly interested in that last part.

Because I've spent years working with executives, managing projects, supporting businesses, and developing professional relationships.

Those experiences taught me things that no trending business strategy could replace.

And everybody has their own collection of experiences.

Perhaps you haven't worked with Fortune 500 executives.

Maybe you've built your expertise somewhere completely different.

Wonderful.

What have you learned?

What can you do exceptionally well?

And who would benefit from that experience?

Those questions seem considerably more useful than wondering whether somebody else's latest social media strategy will finally make you famous.

Although I wouldn't object to a little fame.

Preferably the kind that doesn't require me to wander through a forest.

Somebody Cancel the Expedition

I'm not suggesting we stop learning or exploring new opportunities.

And I'm certainly not suggesting that every business expert is selling nonsense.

But there's a difference between learning something useful and spending your entire entrepreneurial career searching for the next magical solution.

At some point, you have to put down the binoculars.

Stop investigating every mysterious footprint.

And pay attention to what you're already building.

Create something people genuinely want.

Get good at delivering it.

Develop relationships with the people you serve.

And make decisions based on your own goals instead of whatever somebody else happens to be celebrating this week.

You might discover that your business doesn't need another dramatic reinvention.

Perhaps it simply needs more of your attention.

Dear Bigfoot, I'm No Longer Available for Interviews

I have nothing against Bigfoot.

If somebody finally finds him, I'll happily watch the documentary.

I might even purchase the commemorative T-shirt.

But I have absolutely no intention of spending my entire entrepreneurial life searching for some mysterious definition of success.

I'd much rather spend that time building something I genuinely enjoy.

Something that reflects my experience, supports the lifestyle I want, and allows me to make decisions without constantly looking over my shoulder.

And if Bigfoot happens to wander into my backyard carrying a profitable business opportunity?

Wonderful.

He can book a consultation like everybody else.

CURRENT MOOD

"The Search Is Over" by Survivor

There's something wonderfully dramatic about choosing a song called The Search Is Over for a story about Bigfoot.

But underneath the joke is a reminder that sometimes we're so busy searching for the next exciting thing that we overlook what's already in front of us.

Listen on YouTube